Organization Schema Builder
Build Organization JSON-LD with logo, contact details and sameAs profile links.
Organization
Required. The brand name as people say it.
Required.
A square or wide image at least 112 px on each side.
Year, or YYYY-MM-DD.
One URL per line. The profiles that matter most: LinkedIn, Wikipedia, Wikidata, Crunchbase, X, YouTube, Facebook, Instagram, G2. Blank lines and duplicates are dropped.
Include the country code.
customer service, sales, technical support.
Address
Optional for Organization. Required for LocalBusiness. Leave blank to omit.
Two-letter code like US.
Organization JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Co",
"legalName": "Example Company, Inc.",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"description": "Example Co makes rank tracking software for marketing teams.",
"foundingDate": "2015",
"email": "hello@example.com",
"telephone": "+1-555-010-0100",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "hello@example.com",
"telephone": "+1-555-010-0100"
},
"sameAs": [
"https://www.linkedin.com/company/example-co",
"https://en.wikipedia.org/wiki/Example_Co",
"https://www.wikidata.org/wiki/Q000000",
"https://www.crunchbase.com/organization/example-co",
"https://x.com/exampleco",
"https://www.youtube.com/@exampleco"
]
}
</script>Place this on the homepage once.
How it works
- 1
Enter the legal name, website, logo URL and a short description.
- 2
Add every profile the brand controls: LinkedIn, Wikipedia, Wikidata, Crunchbase, X, YouTube.
- 3
Copy the JSON-LD and place it on the homepage or about page.
Questions
Why does sameAs matter for AI search?
sameAs links tie your website to the same entity on Wikidata, LinkedIn and other sources. That's how engines confirm which brand a page is about.
Which page should carry Organization schema?
The homepage, once. Other pages can reference the organization as publisher.
Related tools
Wikipedia and Wikidata Presence Checker
Brand Name Variation Generator
JSON-LD Validator
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