BrandVisibility.ai vs Semrush AI Toolkit
Semrush sells its AI visibility product as the AI Visibility Toolkit, on its own or bundled into the Semrush One plans, under the line "Win Every Search. From Traditional SEO to AI Discovery."
Semrush's AI Visibility Toolkit costs $99 per month standalone, or comes bundled in Semrush One plans from $165.17/mo billed annually. Its prompt database covers ChatGPT, Gemini, Google AI Overviews and AI Mode, with Perplexity added in Brand Performance. It does well on topic-level prompt volume, sentiment, cited-source lists and an AI search site audit, and the rest of the Semrush suite sits next to it. BrandVisibility covers ChatGPT, Gemini and Claude daily, publishes its visibility formula, and includes white-label, a content workflow and an MCP server at $99/month. The Semrush KB says the toolkit has no free trial; BrandVisibility gives 7 days.
Checked on October 22, 2026. Facts about Semrush AI Toolkit come from its own site and docs; each has a source link.
Side by side
“Not listed” means nothing on Semrush AI Toolkit's site or docs showed the capability on October 22, 2026. It doesn't mean the product lacks it.
| Capability | Semrush AI Toolkit | BrandVisibility.ai |
|---|---|---|
| AI engines tracked | Yes Prompt database: ChatGPT, Gemini, Google AI Overviews and AI Mode. Brand Performance adds Perplexity. Prompt Tracking: AI Mode, AI Overviews, Gemini and ChatGPT Search. Source | Yes ChatGPT, Gemini and Claude, run daily. |
| How visibility is measured | Partial A 0 to 100 AI Visibility score based on how often the brand is mentioned versus the median of its top competitors. Share of Voice is described as the percentage of mentions versus competitors, with no formula given. Source | Yes Visibility rate = mentions ÷ (queries × days × providers). The same number on every page, plus rank within the answer and sentiment. |
| Citations and references | Yes Citations of your domain, Cited Sources, Cited Pages, and Missing, Shared, Strong and Unique sources against competitors. Source | Yes Every URL and domain AI cites per query and provider, with whether your brand was mentioned in that same answer. Link-building opportunities and competitor content lists come from the same data. |
| Competitor tracking | Yes Competitor Research report with prompts where rivals are cited and you aren't, plus Weak and Missing topics. Competitors are identified automatically. Source | Yes Competitors are detected from the answers themselves, then verified, pinned or hidden. Share of voice uses the same visibility rate. |
| Content tools | Partial Brand Performance generates positioning recommendations. Content optimization is listed on the Semrush One Pro+ plan. No content generation workflow is listed inside the toolkit as of 2026-10-22. Source | Yes Content recommendations: idea, approve, generate, edit, share with a client for comments, export. Credit-metered. |
| Keyword or prompt research | Yes Prompt Research with topic-level AI volume, difficulty and intent. Volume is estimated per topic, not per prompt. Source | Yes Keyword research with search volume data, plus an ROI calculator. |
| White-label | Partial Only through the Pro Report add-on ($20/mo), which lists "Branding and white-labeling" for My Reports. Source | Yes Agency plans include white-label and multiple client brands in one account. |
| API and MCP | Partial Semrush One Starter and Pro+ include MCP access. The MCP page lists keyword, traffic and backlink data and doesn't list AI Visibility Toolkit data as of 2026-10-22. Source | Yes Reporting API and a remote MCP server (beta) so Claude, Cursor and other AI clients can read rankings, visibility, competitors and citations. |
| Reporting and exports | Yes Dashboards per brand, CSV export of rankings, and client share links on content. | |
| Starting price | Yes $99 per month for the standalone AI Visibility Toolkit (1 domain, 25 tracked prompts). Semrush One Starter is $165.17/mo billed annually, listed as instead of $199 monthly. Source | |
| Free trial | Partial The KB says the toolkit "does not offer a free trial." Semrush's main plans advertise a 7-day free trial. Source |
AI engines tracked
- Semrush AI Toolkit
- Yes
Prompt database: ChatGPT, Gemini, Google AI Overviews and AI Mode. Brand Performance adds Perplexity. Prompt Tracking: AI Mode, AI Overviews, Gemini and ChatGPT Search.
Source - BrandVisibility.ai
- Yes
ChatGPT, Gemini and Claude, run daily.
How visibility is measured
- Semrush AI Toolkit
- Partial
A 0 to 100 AI Visibility score based on how often the brand is mentioned versus the median of its top competitors. Share of Voice is described as the percentage of mentions versus competitors, with no formula given.
Source - BrandVisibility.ai
- Yes
Visibility rate = mentions ÷ (queries × days × providers). The same number on every page, plus rank within the answer and sentiment.
Citations and references
- Semrush AI Toolkit
- Yes
Citations of your domain, Cited Sources, Cited Pages, and Missing, Shared, Strong and Unique sources against competitors.
Source - BrandVisibility.ai
- Yes
Every URL and domain AI cites per query and provider, with whether your brand was mentioned in that same answer. Link-building opportunities and competitor content lists come from the same data.
Competitor tracking
- Semrush AI Toolkit
- Yes
Competitor Research report with prompts where rivals are cited and you aren't, plus Weak and Missing topics. Competitors are identified automatically.
Source - BrandVisibility.ai
- Yes
Competitors are detected from the answers themselves, then verified, pinned or hidden. Share of voice uses the same visibility rate.
Content tools
- Semrush AI Toolkit
- Partial
Brand Performance generates positioning recommendations. Content optimization is listed on the Semrush One Pro+ plan. No content generation workflow is listed inside the toolkit as of 2026-10-22.
Source - BrandVisibility.ai
- Yes
Content recommendations: idea, approve, generate, edit, share with a client for comments, export. Credit-metered.
Keyword or prompt research
- Semrush AI Toolkit
- Yes
Prompt Research with topic-level AI volume, difficulty and intent. Volume is estimated per topic, not per prompt.
Source - BrandVisibility.ai
- Yes
Keyword research with search volume data, plus an ROI calculator.
White-label
- Semrush AI Toolkit
- Partial
Only through the Pro Report add-on ($20/mo), which lists "Branding and white-labeling" for My Reports.
Source - BrandVisibility.ai
- Yes
Agency plans include white-label and multiple client brands in one account.
API and MCP
- Semrush AI Toolkit
- Partial
Semrush One Starter and Pro+ include MCP access. The MCP page lists keyword, traffic and backlink data and doesn't list AI Visibility Toolkit data as of 2026-10-22.
Source - BrandVisibility.ai
- Yes
Reporting API and a remote MCP server (beta) so Claude, Cursor and other AI clients can read rankings, visibility, competitors and citations.
Reporting and exports
- Semrush AI Toolkit
- BrandVisibility.ai
- Yes
Dashboards per brand, CSV export of rankings, and client share links on content.
Starting price
- Semrush AI Toolkit
- Yes
$99 per month for the standalone AI Visibility Toolkit (1 domain, 25 tracked prompts). Semrush One Starter is $165.17/mo billed annually, listed as instead of $199 monthly.
Source - BrandVisibility.ai
Where Semrush AI Toolkit wins
- Tracks Google AI Overviews and AI Mode, and Perplexity in Brand Performance. BrandVisibility doesn't track those.
- Prompt Research gives topic-level AI volume, difficulty and intent. BrandVisibility has no AI prompt volume data.
- Sentiment reporting with Key Sentiment Drivers and Narrative Drivers.
- An AI Search Site Audit that checks bot crawlability, structured data and llms.txt.
- Sits inside the Semrush suite, so keyword, backlink and site audit data are in the same account.
Where BrandVisibility wins
- Tracks Claude. Semrush's data page lists no Claude coverage as of 2026-10-22.
- Publishes the visibility formula: mentions ÷ (queries × days × providers). Semrush describes its score as a benchmark against competitor medians without a formula.
- White-label is included on agency plans. Semrush lists white-labeling only in a $20/mo report add-on.
- A content workflow from idea to client share link to export. Semrush's toolkit lists recommendations, with content optimization on the Pro+ bundle.
- Reporting API and MCP server cover the AI visibility data itself. Semrush's MCP page doesn't list toolkit data as of 2026-10-22.
- 7-day free trial. The Semrush KB says the toolkit has none.
Pricing as listed
Semrush AI Toolkit
| Plan | Price | Includes |
|---|---|---|
| AI Visibility Toolkit (standalone) | $99 per month | 1 project, 1 Brand Performance domain, 25 tracked prompts, 300 daily AI Analysis queries, 1,000 daily Prompt Research queries, 10 CSV exports daily |
| Semrush One Starter | $165.17/mo billed annually (instead of $199 monthly) | 50 prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports per day, MCP access, 5 websites, 500 keywords |
| Semrush One Pro+ | $248.17/mo billed annually (instead of $299 monthly) | Everything in Starter, 100 prompts daily, 15 websites, 1,500 keywords, content optimization |
| Semrush One Advanced | Custom (request demo) | Unlimited prompts daily, 40+ websites, 5,000+ keywords, advanced API data integration, reporting |
AI Visibility Toolkit (standalone)
$99 per month
1 project, 1 Brand Performance domain, 25 tracked prompts, 300 daily AI Analysis queries, 1,000 daily Prompt Research queries, 10 CSV exports daily
Semrush One Starter
$165.17/mo billed annually (instead of $199 monthly)
50 prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports per day, MCP access, 5 websites, 500 keywords
Semrush One Pro+
$248.17/mo billed annually (instead of $299 monthly)
Everything in Starter, 100 prompts daily, 15 websites, 1,500 keywords, content optimization
Semrush One Advanced
Custom (request demo)
Unlimited prompts daily, 40+ websites, 5,000+ keywords, advanced API data integration, reporting
USD. The KB says the toolkit can be bought on its own or added to an existing Semrush subscription. Each user on a corporate account needs their own $99 license. Extra Brand Performance domains or locations are $99 each; 50 extra prompts are $60 per month.
Checked October 22, 2026 on semrush.com.
BrandVisibility.ai
$99/month
1,000 credits on a slider. Add credits as you add queries. Agency plans are quoted.
7-day free trial.
Open the pricing sliderWho each is for
Semrush AI Toolkit
- Existing Semrush subscribers adding AI visibility to one domain
- Teams that want topic-level AI prompt volume and intent data
- Brands that need Google AI Overviews and AI Mode coverage
BrandVisibility.ai
- Agencies managing several client brands with white-label reporting
- Teams that want a published, checkable visibility metric
- Marketers who want citations tied to a content and link-building workflow
Questions people ask
Sources
Checked on October 22, 2026. If something here is out of date, email support@brandvisibility.ai and we'll fix it.
- Semrush pricingsemrush.com, checked October 22, 2026
- Semrush One pricingsemrush.com, checked October 22, 2026
- Semrush KB: AI Visibility Toolkitsemrush.com, checked October 22, 2026
- Semrush KB: Where the AI Visibility data comes fromsemrush.com, checked October 22, 2026
- Semrush KB: AI Visibility metricssemrush.com, checked October 22, 2026
- Semrush KB: Semrush MCPsemrush.com, checked October 22, 2026
- Semrush AI Visibility product pagesemrush.com, checked October 22, 2026
- BrandVisibility pricingbrandvisibility.ai, checked October 22, 2026
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