BrandVisibility.ai vs Scrunch
An AI customer experience platform that monitors and improves a brand's visibility in AI search, with an agent-facing version of your site.
Scrunch tracks brand presence across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta, and adds persona segmentation, AI crawler traffic analytics, alerts and an agent-facing copy of your site. It starts at $250/month billed annually ($300 month-to-month) for 350 custom prompts, and its Data API is on the Enterprise plan only. BrandVisibility tracks ChatGPT, Gemini and Claude from $99/month, publishes its visibility formula, and includes white-label, multiple client brands, a reporting API and an MCP server. Scrunch fits enterprise brands that want wide engine coverage and bot analytics. BrandVisibility fits agencies that want client reporting at a lower price.
Checked on October 22, 2026. Facts about Scrunch come from its own site and docs; each has a source link.
Side by side
“Not listed” means nothing on Scrunch's site or docs showed the capability on October 22, 2026. It doesn't mean the product lacks it.
| Capability | Scrunch | BrandVisibility.ai |
|---|---|---|
| AI engines tracked | Yes ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta on all plans per the pricing page. The pricing FAQ describes older tiers with Copilot and Grok on Enterprise. Source | Yes ChatGPT, Gemini and Claude, run daily. |
| How visibility is measured | Yes Share of answer (how often you're included) and placement in the response (top, middle, bottom), plus sentiment per prompt. No formula is published. Source | Yes Visibility rate = mentions ÷ (queries × days × providers). The same number on every page, plus rank within the answer and sentiment. |
| Citations and references | Yes How often your domain is cited across prompts, which third-party domains AIs trust, and which sources and pages build each answer. Source | Yes Every URL and domain AI cites per query and provider, with whether your brand was mentioned in that same answer. Link-building opportunities and competitor content lists come from the same data. |
| Competitor tracking | Yes Benchmarking by competitor, persona, topic and geo, with competitor comparisons in prompt analytics. Source | Yes Competitors are detected from the answers themselves, then verified, pinned or hidden. Share of voice uses the same visibility rate. |
| Content tools | Partial Content diagnostics that flag gaps in entities, claims, pricing and specs, plus optimization guidance and page audits (5 on Starter, 10 on Growth). No content generation is listed. Source | Yes Content recommendations: idea, approve, generate, edit, share with a client for comments, export. Credit-metered. |
| Keyword or prompt research | Partial Custom and industry prompt sets (350 and 1,000 on Starter) and a free prompt generator. No prompt volume numbers are shown on the feature pages. Source | Yes Keyword research with search volume data, plus an ROI calculator. |
| White-label | Not listed Not listed on their site as of 2026-10-22. Agencies get a multi-brand workspace and brand-specific guest access. Source | Yes Agency plans include white-label and multiple client brands in one account. |
| API and MCP | Yes Reporting API and a remote MCP server (beta) so Claude, Cursor and other AI clients can read rankings, visibility, competitors and citations. | |
| Reporting and exports | Partial Alerts and scheduled reports, with report sharing through Looker Studio. No CSV or PDF export is listed. Source | Yes Dashboards per brand, CSV export of rankings, and client share links on content. |
| Starting price | ||
| Free trial |
AI engines tracked
- Scrunch
- Yes
ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta on all plans per the pricing page. The pricing FAQ describes older tiers with Copilot and Grok on Enterprise.
Source - BrandVisibility.ai
- Yes
ChatGPT, Gemini and Claude, run daily.
How visibility is measured
- Scrunch
- Yes
Share of answer (how often you're included) and placement in the response (top, middle, bottom), plus sentiment per prompt. No formula is published.
Source - BrandVisibility.ai
- Yes
Visibility rate = mentions ÷ (queries × days × providers). The same number on every page, plus rank within the answer and sentiment.
Citations and references
- Scrunch
- Yes
How often your domain is cited across prompts, which third-party domains AIs trust, and which sources and pages build each answer.
Source - BrandVisibility.ai
- Yes
Every URL and domain AI cites per query and provider, with whether your brand was mentioned in that same answer. Link-building opportunities and competitor content lists come from the same data.
Competitor tracking
- Scrunch
- Yes
Benchmarking by competitor, persona, topic and geo, with competitor comparisons in prompt analytics.
Source - BrandVisibility.ai
- Yes
Competitors are detected from the answers themselves, then verified, pinned or hidden. Share of voice uses the same visibility rate.
Content tools
- Scrunch
- Partial
Content diagnostics that flag gaps in entities, claims, pricing and specs, plus optimization guidance and page audits (5 on Starter, 10 on Growth). No content generation is listed.
Source - BrandVisibility.ai
- Yes
Content recommendations: idea, approve, generate, edit, share with a client for comments, export. Credit-metered.
Keyword or prompt research
- Scrunch
- Partial
Custom and industry prompt sets (350 and 1,000 on Starter) and a free prompt generator. No prompt volume numbers are shown on the feature pages.
Source - BrandVisibility.ai
- Yes
Keyword research with search volume data, plus an ROI calculator.
White-label
- Scrunch
- Not listed
Not listed on their site as of 2026-10-22. Agencies get a multi-brand workspace and brand-specific guest access.
Source - BrandVisibility.ai
- Yes
Agency plans include white-label and multiple client brands in one account.
API and MCP
- Scrunch
- BrandVisibility.ai
- Yes
Reporting API and a remote MCP server (beta) so Claude, Cursor and other AI clients can read rankings, visibility, competitors and citations.
Reporting and exports
- Scrunch
- Partial
Alerts and scheduled reports, with report sharing through Looker Studio. No CSV or PDF export is listed.
Source - BrandVisibility.ai
- Yes
Dashboards per brand, CSV export of rankings, and client share links on content.
Where Scrunch wins
- Tracks Perplexity, Google AI Overviews, Google AI Mode and Meta alongside ChatGPT, Claude and Gemini.
- AI crawler analytics: a real-time feed of how AI bots crawl your site, with error detection.
- Persona segmentation (3 personas on Starter, 5 on Growth) and benchmarking by persona, topic and geo.
- Alerts on changes in rank, citations and bot behavior, with scheduled reports.
- An Agent Experience Platform that serves a lightweight version of your site to AI agents.
- SOC 2 Type II, SSO and role-based access on Enterprise.
Where BrandVisibility wins
- $99/month to start. Scrunch starts at $250/month billed annually or $300 month-to-month.
- Reporting API and MCP server with the self-serve product. Scrunch's Data API is Enterprise-only and no MCP server is listed as of 2026-10-22.
- White-label and multiple client brands on agency plans. Scrunch lists no white-label as of 2026-10-22.
- A published visibility formula: mentions ÷ (queries × days × providers). Scrunch describes share of answer and placement without a formula.
- Keyword research with search volume and an ROI calculator.
- A content workflow from idea to client share link with comments and export. Scrunch lists page audits and optimization guidance only.
Pricing as listed
Scrunch
| Plan | Price | Includes |
|---|---|---|
| Starter | $250 per month (billed annually) or $300 month-to-month | 3 user licenses, 350 custom prompts, 1,000 industry prompts, 3 personas, 5 page audits |
| Growth | $417 per month (billed annually) or $500 month-to-month | 5 user licenses, 700 custom prompts, 2,500 industry prompts, 5 personas, 10 page audits |
| Enterprise | Custom pricing | Everything in Growth plus SSO, Enterprise Data API, dedicated GTM team, expanded limits |
Starter
$250 per month (billed annually) or $300 month-to-month
3 user licenses, 350 custom prompts, 1,000 industry prompts, 3 personas, 5 page audits
Growth
$417 per month (billed annually) or $500 month-to-month
5 user licenses, 700 custom prompts, 2,500 industry prompts, 5 personas, 10 page audits
Enterprise
Custom pricing
Everything in Growth plus SSO, Enterprise Data API, dedicated GTM team, expanded limits
USD. Annual billing is a 17% discount. Extra seats are $25/month each. Growth and Enterprise require a demo. Agency pricing isn't on the pricing page; the pricing FAQ lists an older Agency Core tier at $500/month.
Checked October 22, 2026 on scrunch.com.
BrandVisibility.ai
$99/month
1,000 credits on a slider. Add credits as you add queries. Agency plans are quoted.
7-day free trial.
Open the pricing sliderWho each is for
Scrunch
- Enterprise brands that want Perplexity, AI Overviews, AI Mode and Meta coverage
- Teams that need to see how AI bots crawl their site
- Marketers who segment visibility by persona and geo
- Companies with SSO and SOC 2 requirements
BrandVisibility.ai
- Agencies managing several client brands in one white-label account
- Teams that want one published visibility metric across ChatGPT, Gemini and Claude
- Marketers who want keyword search volume and an ROI calculator next to AI visibility
- Teams that pull data into Claude or Cursor through an MCP server
Questions people ask
Sources
Checked on October 22, 2026. If something here is out of date, email support@brandvisibility.ai and we'll fix it.
- Scrunch homepagescrunch.com, checked October 22, 2026
- Scrunch pricingscrunch.com, checked October 22, 2026
- Scrunch pricing FAQscrunch.com, checked October 22, 2026
- Scrunch for agenciesscrunch.com, checked October 22, 2026
- Scrunch monitoring and insightsscrunch.com, checked October 22, 2026
- Scrunch enterprisescrunch.com, checked October 22, 2026
- Scrunch AI reviews on G2g2.com, checked October 22, 2026
Try BrandVisibility next to Scrunch
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