BrandVisibility.ai vs Otterly
A content intelligence platform for AI search: get your brand mentioned and your website cited on ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini and Copilot.
Otterly tracks brand mentions and citations across ChatGPT, Perplexity, Google AI Overviews and Copilot on every plan, with Claude, Gemini and Google AI Mode as paid add-ons. Lite is $29/month for 15 prompts, and Standard at $189/month adds a public API, an MCP server, AI crawler analytics and a Data Studio connector. BrandVisibility tracks ChatGPT, Gemini and Claude for $99/month on a credit slider, publishes its visibility formula, and includes white-label and multiple client brands on agency plans. Otterly covers more engines and has alerts, PDF export and crawler analytics. BrandVisibility includes keyword search volume, an ROI calculator and a content workflow with client share links.
Checked on October 22, 2026. Facts about Otterly come from its own site and docs; each has a source link.
Side by side
“Not listed” means nothing on Otterly's site or docs showed the capability on October 22, 2026. It doesn't mean the product lacks it.
| Capability | Otterly | BrandVisibility.ai |
|---|---|---|
| AI engines tracked | Yes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on all plans. Claude, Gemini and Google AI Mode are paid add-ons. Source | Yes ChatGPT, Gemini and Claude, run daily. |
| How visibility is measured | Yes Brand Coverage is how often you appear in answers; Share of Voice is your share of all brand mentions across the tracked set. Each mention is scored positive, neutral or negative. No formula is published. Source | Yes Visibility rate = mentions ÷ (queries × days × providers). The same number on every page, plus rank within the answer and sentiment. |
| Citations and references | Yes Every cited URL, whether it names you and which rival it names instead, plus how often each URL is cited. Source | Yes Every URL and domain AI cites per query and provider, with whether your brand was mentioned in that same answer. Link-building opportunities and competitor content lists come from the same data. |
| Competitor tracking | Yes Competitors are scored on the same fields. Benchmark visibility, sentiment and citations on one screen; a Gap Analyzer lists prompts where rivals are named and you aren't. Source | Yes Competitors are detected from the answers themselves, then verified, pinned or hidden. Share of voice uses the same visibility rate. |
| Content tools | Yes Content audits, crawlability checks, content briefs and on-page GEO recommendations. Lite gets 3 recommendations a week; Standard and up are unlimited. Source | Yes Content recommendations: idea, approve, generate, edit, share with a client for comments, export. Credit-metered. |
| Keyword or prompt research | Partial Prompt research generates prompts from a seed topic or URL with an Estimated Intent Score. The site says OpenAI doesn't disclose prompt volume, so no volume numbers are shown. Source | Yes Keyword research with search volume data, plus an ROI calculator. |
| White-label | Partial No white-label plan is listed. Agency partners get Looker Studio reports with their branding, and PDF or CSV reports can be branded for clients. Source | Yes Agency plans include white-label and multiple client brands in one account. |
| API and MCP | Yes Public API and MCP server on Standard and up: 2,000 API and 2,000 MCP requests on Standard, 5,000 each on Premium. Lite lists neither. Source | Yes Reporting API and a remote MCP server (beta) so Claude, Cursor and other AI clients can read rankings, visibility, competitors and citations. |
| Reporting and exports | Yes Brand reports, PDF or CSV export, scheduled weekly reports, and a Data Studio connector on Standard and up. Source | Yes Dashboards per brand, CSV export of rankings, and client share links on content. |
| Starting price | ||
| Free trial | Yes Free trial, no credit card. The homepage shows both 7-day and 14-day wording as of 2026-10-22. Source |
AI engines tracked
- Otterly
- Yes
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on all plans. Claude, Gemini and Google AI Mode are paid add-ons.
Source - BrandVisibility.ai
- Yes
ChatGPT, Gemini and Claude, run daily.
How visibility is measured
- Otterly
- Yes
Brand Coverage is how often you appear in answers; Share of Voice is your share of all brand mentions across the tracked set. Each mention is scored positive, neutral or negative. No formula is published.
Source - BrandVisibility.ai
- Yes
Visibility rate = mentions ÷ (queries × days × providers). The same number on every page, plus rank within the answer and sentiment.
Citations and references
- Otterly
- Yes
Every cited URL, whether it names you and which rival it names instead, plus how often each URL is cited.
Source - BrandVisibility.ai
- Yes
Every URL and domain AI cites per query and provider, with whether your brand was mentioned in that same answer. Link-building opportunities and competitor content lists come from the same data.
Competitor tracking
- Otterly
- Yes
Competitors are scored on the same fields. Benchmark visibility, sentiment and citations on one screen; a Gap Analyzer lists prompts where rivals are named and you aren't.
Source - BrandVisibility.ai
- Yes
Competitors are detected from the answers themselves, then verified, pinned or hidden. Share of voice uses the same visibility rate.
Content tools
- Otterly
- Yes
Content audits, crawlability checks, content briefs and on-page GEO recommendations. Lite gets 3 recommendations a week; Standard and up are unlimited.
Source - BrandVisibility.ai
- Yes
Content recommendations: idea, approve, generate, edit, share with a client for comments, export. Credit-metered.
Keyword or prompt research
- Otterly
- Partial
Prompt research generates prompts from a seed topic or URL with an Estimated Intent Score. The site says OpenAI doesn't disclose prompt volume, so no volume numbers are shown.
Source - BrandVisibility.ai
- Yes
Keyword research with search volume data, plus an ROI calculator.
White-label
- Otterly
- Partial
No white-label plan is listed. Agency partners get Looker Studio reports with their branding, and PDF or CSV reports can be branded for clients.
Source - BrandVisibility.ai
- Yes
Agency plans include white-label and multiple client brands in one account.
API and MCP
- Otterly
- Yes
Public API and MCP server on Standard and up: 2,000 API and 2,000 MCP requests on Standard, 5,000 each on Premium. Lite lists neither.
Source - BrandVisibility.ai
- Yes
Reporting API and a remote MCP server (beta) so Claude, Cursor and other AI clients can read rankings, visibility, competitors and citations.
Reporting and exports
- Otterly
- Yes
Brand reports, PDF or CSV export, scheduled weekly reports, and a Data Studio connector on Standard and up.
Source - BrandVisibility.ai
- Yes
Dashboards per brand, CSV export of rankings, and client share links on content.
Where Otterly wins
- Tracks Perplexity, Google AI Overviews and Copilot on every plan, with Google AI Mode as an add-on.
- Lower entry price: $29/month for 15 prompts.
- AI crawler analytics (Agent Analytics) on Standard and up.
- Alerts when brand mentions change.
- PDF export, scheduled weekly reports and a Data Studio connector.
- Prompt research with Google Search Console import and a query fan-out view.
Where BrandVisibility wins
- Claude and Gemini are included at $99/month. Otterly charges extra for each, from $9/month and $29/month on Lite.
- A published visibility formula: mentions ÷ (queries × days × providers). Otterly describes coverage and share of voice in words with no formula.
- White-label and multiple client brands on agency plans. Otterly lists branded Looker Studio reports for agency partners and no white-label plan.
- Reporting API and MCP server on the $99/month plan. Otterly's API and MCP start at $189/month.
- Keyword research with search volume and an ROI calculator. Otterly's prompt research shows an Estimated Intent Score and no volume.
- A content workflow from idea to client share link with comments and export.
Pricing as listed
Otterly
| Plan | Price | Includes |
|---|---|---|
| Lite | $29/month ($25/month on the annual toggle) | 15 search prompts, 4 engines, unlimited team members, daily tracking, 1 workspace, 3 recommendations a week, 1,000 GEO URL audits a month |
| Standard | $189/month ($160/month on the annual toggle) | 100 prompts, API and MCP access (2,000 requests each), Agent Analytics, unlimited workspaces and recommendations, 5,000 GEO URL audits, Data Studio connector |
| Premium | $489/month ($422/month on the annual toggle) | 400 prompts, 10,000 GEO URL audits, 5,000 API and 5,000 MCP requests, 1M Agent Analytics events, personal onboarding |
| Enterprise | Custom | From 1,000 prompts, SSO, custom terms, quarterly GEO health check, dedicated customer success manager |
Lite
$29/month ($25/month on the annual toggle)
15 search prompts, 4 engines, unlimited team members, daily tracking, 1 workspace, 3 recommendations a week, 1,000 GEO URL audits a month
Standard
$189/month ($160/month on the annual toggle)
100 prompts, API and MCP access (2,000 requests each), Agent Analytics, unlimited workspaces and recommendations, 5,000 GEO URL audits, Data Studio connector
Premium
$489/month ($422/month on the annual toggle)
400 prompts, 10,000 GEO URL audits, 5,000 API and 5,000 MCP requests, 1M Agent Analytics events, personal onboarding
Enterprise
Custom
From 1,000 prompts, SSO, custom terms, quarterly GEO health check, dedicated customer success manager
USD. The toggle reads Monthly or Annually 15% off. All plans include ChatGPT, Google AI Overviews, Perplexity and Copilot. Add-on engines per month: Google AI Mode and Gemini $9 (Lite), $59 (Standard), $149 (Premium); Claude $29 (Lite), $109 (Standard), $439 (Premium). Extra 100 prompts are $99/month on Standard and Premium.
Checked October 22, 2026 on otterly.ai.
BrandVisibility.ai
$99/month
1,000 credits on a slider. Add credits as you add queries. Agency plans are quoted.
7-day free trial.
Open the pricing sliderWho each is for
Otterly
- Small SEO teams testing AI search monitoring on 15 prompts
- Teams that need Google AI Overviews, AI Mode or Copilot tracking
- Marketers who want AI crawler analytics next to visibility data
- Agencies on Standard or Premium that report through Looker Studio
BrandVisibility.ai
- Agencies managing several client brands in one white-label account
- Teams that want one published visibility metric across ChatGPT, Gemini and Claude
- Marketers who want keyword search volume and an ROI calculator next to AI visibility
- Teams that pull data into Claude or Cursor through an MCP server
Questions people ask
Sources
Checked on October 22, 2026. If something here is out of date, email support@brandvisibility.ai and we'll fix it.
- Otterly.AI homepageotterly.ai, checked October 22, 2026
- Otterly.AI pricingotterly.ai, checked October 22, 2026
- Otterly.AI MCP serverotterly.ai, checked October 22, 2026
- Otterly.AI for agenciesotterly.ai, checked October 22, 2026
- Otterly.AI prompt researchotterly.ai, checked October 22, 2026
- Otterly.AI AI search analyticsotterly.ai, checked October 22, 2026
- OtterlyAI public API docsdocs.otterly.ai, checked October 22, 2026
- Otterly AI Review 2026: Pricing, Features and Alternatives – DIY AIdiyai.io, checked October 22, 2026
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