BrandVisibility.ai

BrandVisibility.ai vs Gumshoe

Audits what AI models say about your brand, run as AI-inferred buyer personas, then helps you shape the answer.

Gumshoe runs buyer prompts as AI-inferred personas across up to 12 model families, including Perplexity, Grok, DeepSeek and Google AI Overviews, and reports visibility by persona, topic and model. Its Pro plan adds sentiment, citation, content and technical audits, and every paid plan exports CSV and JSON. Pricing is per project (one brand plus one focus area) at $99 or $299 a month, with unlimited seats. BrandVisibility tracks ChatGPT, Gemini and Claude daily, publishes its visibility formula, and includes white-label and several client brands in one agency account. If persona-level analysis or wider engine coverage is what you need, Gumshoe does more there.

Checked on October 22, 2026. Facts about Gumshoe come from its own site and docs; each has a source link.

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Side by side

“Not listed” means nothing on Gumshoe's site or docs showed the capability on October 22, 2026. It doesn't mean the product lacks it.

AI engines tracked

Gumshoe
Yes

12 model families from 8 providers, including ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek and Google AI Overviews. Six run per audit by default.

Source
BrandVisibility.ai
Yes

ChatGPT, Gemini and Claude, run daily.

How visibility is measured

Gumshoe
Partial

Visibility is described as the probability your brand appears in AI responses for your audience, rolled up from prompts to personas to models. No formula is published; share of voice and sentiment math aren't described.

Source
BrandVisibility.ai
Yes

Visibility rate = mentions ÷ (queries × days × providers). The same number on every page, plus rank within the answer and sentiment.

Citations and references

Gumshoe
Yes

Citation Audit (Pro only) shows your cited pages, competitor pages AI pulls from, and third-party domains, with where each page mentions your brand and competitors.

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BrandVisibility.ai
Yes

Every URL and domain AI cites per query and provider, with whether your brand was mentioned in that same answer. Link-building opportunities and competitor content lists come from the same data.

Competitor tracking

Gumshoe
Yes

Brand Leaderboard with up to 30 competitors side by side. Heatmaps by persona, topic and model against each competitor.

Source
BrandVisibility.ai
Yes

Competitors are detected from the answers themselves, then verified, pinned or hidden. Share of voice uses the same visibility rate.

Content tools

Gumshoe
Yes

Content Generator (3 runs on Starter, 10 on Pro) and a Content Audit of what your site is missing (Pro). Generated content exports to DOCX.

Source
BrandVisibility.ai
Yes

Content recommendations: idea, approve, generate, edit, share with a client for comments, export. Credit-metered.

Keyword or prompt research

Gumshoe
Partial

Prompts are generated from AI-inferred personas and topics; you can import your own. Keyword or prompt search volume isn't listed on their site as of 2026-10-22.

Source
BrandVisibility.ai
Yes

Keyword research with search volume data, plus an ROI calculator.

White-label

Gumshoe
Partial

Agency branding in the interface and report downloads is a Preferred Partner perk. Their FAQ says a white-labeled client portal on your own domain isn't available today.

Source
BrandVisibility.ai
Yes

Agency plans include white-label and multiple client brands in one account.

API and MCP

Gumshoe
Yes

Documented REST API, switched on per account on request. An MCP server with OAuth lets MCP clients query your audits.

Source
BrandVisibility.ai
Yes

Reporting API and a remote MCP server (beta) so Claude, Cursor and other AI clients can read rankings, visibility, competitors and citations.

Reporting and exports

Gumshoe
Yes

Shareable report links, CSV and JSON export on every paid plan, dedicated client workspaces with viewer roles. PDF export isn't listed.

Source
BrandVisibility.ai
Yes

Dashboards per brand, CSV export of rankings, and client share links on content.

Starting price

Gumshoe
Yes

$99/mo per project (Starter). A project is one brand plus one focus area.

Source
BrandVisibility.ai
Yes

$99/month for 1,000 credits on a slider. Agency plans are quoted.

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Free trial

Gumshoe
Partial

One free sample audit per new customer, no credit card. It's a single run, not a timed trial.

Source
BrandVisibility.ai
Yes

7-day free trial.

Source

Where Gumshoe wins

  • Tracks 12 model families, including Perplexity, Grok, DeepSeek and Google AI Overviews. BrandVisibility tracks ChatGPT, Gemini and Claude.
  • Runs prompts as AI-inferred buyer personas and reports visibility per persona and topic.
  • Pro adds sentiment, citation, content and technical audits, including a prioritized schema and metadata checklist.
  • CSV and JSON export on every paid plan, with unlimited seats.
  • Benchmarks up to 30 competitors side by side.

Where BrandVisibility wins

  • Queries run daily on every plan. Gumshoe's Starter runs a monthly Visibility Audit with weekly snapshots; daily snapshots start at $299/mo.
  • Visibility rate is a published formula: mentions ÷ (queries × days × providers). Gumshoe's site describes its score as a probability estimate without a formula.
  • White-label and multiple client brands come with agency plans. Gumshoe's FAQ makes agency branding a Preferred Partner perk and says a white-labeled portal on your own domain isn't available.
  • Keyword research with search volume and an ROI calculator. Gumshoe lists no search volume data as of 2026-10-22.
  • $99/mo covers 1,000 credits on a slider. Gumshoe charges $99 or $299 per project, and each client brand is a separate project.
  • A 7-day free trial of the full product. Gumshoe offers one free sample audit.

Pricing as listed

Gumshoe

  • Free sample

    Free, one-time

    4 personas, 5 prompts per persona, 4 models, no credit card

  • Starter

    $99/mo per project

    Monthly Visibility Audit, weekly Snapshot Audits, 10 Technical Audit runs a month, 3 content generation runs

  • Pro

    $299/mo per project

    All five audits monthly, daily Snapshot Audits, 50 Technical Audit runs a month, 10 content generation runs

Prices in US dollars, billed monthly, no annual contract. Every plan includes unlimited seats. Each client brand is its own project on its own plan. Agencies running many brands are pointed to sales for custom pricing, and their site says agency partners get discounted pricing.

Checked October 22, 2026 on gumshoe.ai.

BrandVisibility.ai

$99/month

1,000 credits on a slider. Add credits as you add queries. Agency plans are quoted.

7-day free trial.

Open the pricing slider

Who each is for

Gumshoe

  • Brand teams that want to see how AI answers differ by buyer persona
  • Companies that need Perplexity, Grok, DeepSeek or Google AI Overviews tracked
  • Teams that want technical, content and sentiment audits from the same tool

BrandVisibility.ai

  • Agencies managing several client brands under one white-label account
  • Teams that want one published visibility number tracked daily
  • Marketers who want a content workflow with client share links and comments

Questions people ask

Sources

Checked on October 22, 2026. If something here is out of date, email support@brandvisibility.ai and we'll fix it.

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