
How LLMs Choose Sources: What Decides Which Pages an AI Answer Uses
AI assistants don't rank pages the way Google does. Here's the actual pipeline, from query rewriting to retrieval to selection, and which parts of it you can influence.
Author
Founder, BrandVisibility.ai
Eric McGehearty is the founder of BrandVisibility.ai and CEO of Globe Runner, a digital marketing agency in Texas. He writes about how brands get found, mentioned and cited in AI search.

AI assistants don't rank pages the way Google does. Here's the actual pipeline, from query rewriting to retrieval to selection, and which parts of it you can influence.

A side-by-side comparison of generative engine optimization and search engine optimization: goals, signals, metrics, tools, and how to split your time between them.

Generative engine optimization is the work of getting your brand mentioned and cited in AI answers. Here's what it covers, how it differs from SEO, and where to start.

ChatGPT has become a useful tool for SEO teams and marketers. It helps speed up repetitive work. It also supports idea generation and content execution.

Learn how to rank in AI search results across ChatGPT, Gemini, and Perplexity. Discover the ranking factors that drive AI search ranking and visibility.
Track your brand's visibility in ChatGPT search results with Brand Visibility AI's comprehensive rank tracking tool. Monitor rankings, analyze competitors, and optimize your AI search presence.

Learn how to rank in ChatGPT with proven steps. Optimize your content for AI search and increase your brand visibility in ChatGPT results.